Client: Calificadas
Date: 01/07/2020
Services: Branding, Web Design, Editorial

01. Our Process

Caro and Costy are the founders of Comunicación Calificada, a leading company in the field of marketing and communication. After a process of growth and expansion, Calificados was born, the master brand for its different services.

They called us to do the re branding. Where we develop all its graphic identity, the chromatic palette and the typographic use of it of its main brand and its three sub-brands. The editorial design of your training manuals. We also create your website from scratch, using different Ux techniques, such as cardsorting, interviews with stakeholders and usability tests.

02. Branding

We sought to conceptualize the mother and daughter relationship, united by the passion for communication and marketing, areas where these professionals have been working for more than 12 years. At the same time, transmit the freshness, joy and vitality that characterize them.

From this main brand, three others emerge that identify its “star” services. Comunicación Calificada, Comercialización Calificada and Capacitación Calificada.

03. Web Design

In addition to all of the above, they looked for a website, where they can access their services with all the information they share, both in courses, trainings, resources and news.

04. Editorial

Calificadas offers training and courses in communication and marketing. They have a series of manuals with practical exercises that serve their clients, as an extra accompaniment to the one provided in the meetings.

05. Info

Client: Calificadas
Date: 01/07/2020
Services: Branding, Web Design, Editorial
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